If Greatly Pursued
This campaign salutes Linkedin members who, no matter their calling, pursue what they do with passion, resilience, and purpose. Because purpose is not the exclusive domain of the prestigious professions -- the CEOs, doctors, and lawyers. Rather, we set out to show that every calling is great, if greatly pursued.
We shot this campaign over five weeks in studios across SF, NYC, Stockholm, and London, and photographed and interviewed everyone from an Olympian, to a paramedic, a teacher, and even a race car driver and a ballerina.
This was Linkedin's first-ever integrated, global campaign, and ran during the entirety of the 2016 Olympics.