You’re Closer Than You Think
When NASA posted a job listing on Linkedin looking for their next astronaut, our data turned out something unexpected: Three million U.S LinkedIn members actually qualify for this iconic job. We were inspired to find that this childhood dream is actually within reach for a lot of people. And while we may not all want to be astronauts...
“... inside all of us is a moonshot, an ambitious undertaking that stirs the soul.
One we would embark on if only we had more time, fewer distractions, more confidence, less fear.
But that moonshot is your purpose, and purpose is a powerful thing.
People with purpose get out of bed more inspired and return more fulfilled.
Their careers more rewarding, their businesses more impactful.
Not everyone will make it to the moon, but everyone can start their journey.
You're Closer Than You Think”
For this campaign we created a video spot which aired on national TV during the 2016 Academy Awards, printed a full-page ad in the New York Times, and made a website which helps Linkedin members connect to opportunities.